Research revealed an overlooked truth about exercise: beyond building muscle and losing weight, people craved energy. So we created Low E - a fictional condition that felt very real, and resonated with prospective members to the tune of a 33% YoY increase in January joins.
The campaign was supported with multiple brand activations like the Low E test kit and the partnership with GrubHub.
@shaelovve Holiday hangover? Get the PF Hang Offer. #ad Get free Grubhub+ when you sign up for Planet Fitness by 1/12. @Planet Fitness #PlanetFitness #HangOffer #GymTok #FYP ♬ original sound - shaelovve