For You

Motel 6 faced a classic brand challenge: People knew their name, but weren't choosing to stay. Our strategy shifted them from competing solely on price to connecting with their true audience. For decades, they promised to "leave the light on for you" - we focused on defining who that "you" really is. Not just budget travelers but economy movers like touring musicians, traveling tradespeople, and other hardworking people who deserve recognition and a good night's sleep at a fair price. The numbers tell the story: 60% year-over-year revenue growth, 30% increase in reservations, and 27% jump in website traffic.